Fama CafeRestaurant
Services
Fama Cafe & Restaurant
Client
Fama Cafe & Restaurant
Year
2024
Overview
Fama Cafe And Restaurant
Recognizing the need to increase recognition and awareness of the principles and inspiring values of the King Salman Charter for Architecture and Urbanism the Ministry of Culture established the KSCAU Award. The prestigious award, to be held every two years, aims to recognize and reward designers and architects who have integrated and adopted the principles of the charter in built, unbuilt and student design projects around the Kingdom. By celebrating excellence and fostering innovation, the KSCAU Award aims to inspire creative professionals and push boundaries in building a sustainable future that embodies the long-term goals of the Charter.
In partnership with Backyard Experiential, the event management company for KSCAU, Falaq Studio meticulously crafted a year-long communication strategy, ensuring every touchpoint aligned seamlessly with the award’s long-term objectives and values.
In parallel, to strategically position the award, Falaq Studio tackled the challenge of creating a distinctive visual identity that seamlessly integrated with the esteemed main brand, KSCAU. Through a thoughtful design process, a delicate harmony was achieved where key elements were inspired by the identity of the Charter and complemented its established image.
At the heart of Falaq Studio’s solution was an elegantly crafted trophy design, a tangible symbol of the award's prestige and significance. Drawing inspiration from the kingdom's heritage and architectural landscape, the trophy took the form of three interconnected cubes - a base, middle, and top cube. However, what set this masterpiece apart was its ingenious mechanics. The two uppermost cubes were designed to spin independently, creating a visually captivating and ever-changing display. This dynamic movement symbolized the evolution and progress championed by the KSCAU principles.
